Durable are getting ready for 2008
22 January 2008
Office supplies manufacturer Durable has made the announcement that it is starting 2008 with a new clear strategy for the future: The office products manufacturer has taken the steps to position themselves in the niche premium segment of the office equipment market.
The new office brand identity will be unveiled to the public and office supplies trade at this years international Paperworld show, accompanied by the new strap line ‘The Style of Success’ and new office product packaging design to give the range of Durable stationery products a brand new and fresh look.
Horst Werner Maier-Hunke, president of the office products giant Durable explains: 'Here at Durable products we see ourselves as market leaders in office innovation and design, distinguishing ourselves from our competitors in the office consumables market. At the same time, consumers see us as manufacturers of premium office and presentation products - a position hardly reached by any of our competitors. This is a strength that Durable must build on. Now the task of brand positioning in the office is to set us apart as a unique company, distinguishing us and our products emotionally from our competitors.”
The Durable range here at Officeprofiles includes screen cleaning products, computer cleaning products, filing and presentation to name but a few - look out for the brand new packaging on the Durable range coming soon at Officeprofiles.
The companies re-positioning follows extensive research and consultation with renowned brand consultants and design agencies, customers and consumers.
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