How Bisley are helping offices Go Green
06 December 2007
Following the recent launch of bargain office furniture manufacturer Bisley’s “Communicating Carbon” campaign (Bisley products can now calculate the actual carbon footprint of every one of its range of steel storage units, filing cabinets and other office products) the company wanted to find out just how important the issue of carbon footprint and ‘green’ effects are to the interior design and stationery / office furniture industry. Surveying a selection of UK architects, specifiers and office supplies dealers, Bisley asked a number of thought-provoking questions on the subject to see just how environmentally aware our office culture really is.
When asked to prioritize by office product selection criteria, only 19% of those asked rated “eco friendliness” as a top priority. Not surprisingly “the function of a product” and “price” were favorites with joint results of 31%.
However, the poignant survey then went on to ask: “Are environmental issues raised by your customers?', 54% said “yes they are”; and to the question: “Do eco / green issues affect their product selection?, again 62% of those asked replied ' yes' - a significant indication of the growing awareness in the office supplies sector for reducing carbon footprints and also the importance placed on this as an influential business purchasing criteria.
Gary Carr, marketing manager at Bisley office products comments: “The whole green-eco message is a powerful one in today's business and office environment. 'Carbon footprint' is the phrase of the moment and many sizable corporates are putting into place an environmental purchasing policy to drastically reduce the size of their carbon footprint in the office. The effect of this on tendering processes has to be considered by specifiers of office supplies,opting for Bisley steel office products can only help.”
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