Tippex..... Still Fab at 50 years old.
11 May 2009
When pioneer Otto Whilem Carls created the very first ever correction tape for the typewriter market he could have only dreamed just where his new range would end up in the office products industry.
Now shoot forward 50 years to the modern day and the Tipp-Ex brand of office supplies have stamped their place amongst the must have office lines and student essentials in fact Tipp-Ex is (and has been for many years) the number one brand in correction rollers and correction fluid in the UK today.
The Tipp Ex brand is now owned by office products giant and world leader in the writing products and pen market Bic; Marketing manager Yolande de Trogoff comments 'Even in an age of office technology, the correction products market continues to thrive. It's clear the Tipp Ex brand has stood the test of time - through product innovation and a strong brand identity'
It doesn't stop there for the team at Tipp Ex; 2009 will see the launch of two exciting new product in the correction supplies market with Micro tape twist and Tipp Ex easy refil.
Bic is now benefiting from the 19% rise in the refillable correction products market with the new Tipp Ex easy refil. This convenient correction tape dispenser holds up to 14m of correction tape and can be refilled with minimum waste and no hassle.
Micro tape twist features the added advantage of a patented rotating cap to ensure prolonged durability whilst protecting the tip of the applicator from damage.
To celebrate the 50Th anniversary of the Tippex brand Bic have launched a fun interactive website where consumers can take part in various Tippex related features and get more information on correction products on the market today - to visit the website click here
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