A4 paper supplies Quality is still the key factor
07 November 2008
Businesses and offices are still spending on quality stationery supplies despite the tough economic business conditions, seven out of ten UK business stationery users say that it's still worth spending more on high quality A4 business paper, according to new research from Arjo, the manufacturer of popular paper brand Conqueror.
Nearly seventy percent interviewed also said that a paper's environmental credentials are a major deciding when selecting paper for external business communications. Businesses are also acting on recycling and eco concerns, with half of respondents (49%) saying that they have changed to a more eco-friendly A4 paper brand in the past year. However, there is still some way to go, as over half (54%) don't use a recycled paper at all during work time for corporate and promotional materials.
Further confirmation of the importance of quality A4 paper stock came from over ninety six percent of respondents who thought that a company's letterhead says a lot about them.
David Cook, UK & Ireland sales and marketing director, commented: 'Our research really highlights what is driving business communications paper usage in 2008. It's no surprise that environmental credentials rank high. However, the fact that businesses are still choosing quality paper, despite tighter budgets, really shows how much businesses think their letterhead says about them.'
In order to help consumers reduce the carbon footprint linked to their A4 paper consumption, Arjo worked to achieve carbon neutral status for its Conqueror brand during 2007. Combined with full FSC certification, the move means that customers can improve their sustainability without compromising on the quality of the paper they use.
Cook continued: 'Conqueror paper is one of the most environmentally friendly business communications brands on the market. We wanted our customers to have these benefits without losing any of the quality that is associated with a long-standing brand like Conqueror paper. Switching to a carbon neutral office paper is a small step UK businesses can take that will provide big reductions in their carbon emissions overnight.'
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